Virtual marketing and business development has jumped to center stage as COVID-19 became a household word and shelter in place orders rocked the business world. Almost overnight thousands of professional services firms scrambled to figure out what was going to replace the only marketing approach they had ever known: face-to-face networking and referrals.
Small businesses are often told to embrace social media to maximize their sales potential. Many small business owners are unsure how to integrate with services such as Facebook, Instagram, LinkedIn, and Twitter. However, by using these tools you can connect to customers and turn their views into all-important sales.
Whether you are a freelance photographer, own a hardware store, or have another type of small business, a great website is essential for your company’s success. As a webmaster who has worked on building or marketing over 100 small business websites, I know what it takes to create great and engaging business websites.
If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business website compete effectively in the online marketplace.