Statistics show that the average American spends more than two hours a day (!) on his or her mobile device. While probably only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for. Being “in the way” can be an advantage to your company, as our mind unconsciously does record every image and text (or well-designed app icon!) it comes across — even if it happens unnoticed.
Making the time to monitor ALL your social media accounts can be quite a challenge, especially when it comes to creating original, relevant content. With social media, today being a primary medium of communication, it makes perfect sense for your business to be where your client base is, to help build organic traffic to your website and grow your business.